History_CHOED

Brand story

Stable Supply & Cost-Effective Solution for Established Brands

The company began its arduous entrepreneurial journey in 2007. After more than ten years of development, it has invested in and integrated the best local intelligent manufacturers in Guangdong, Shanghai, Jiangsu, Zhejiang, Fujian, Shandong and other places, as well as established operational branches in overseas regions such as France, Bangladesh, Vietnam, etc. We have formed strong comprehensive competitive advantages in research and development and technology, intelligent manufacturing and scale, marketing and service, quality and brand, corporate culture and management team. We have industry-leading technology research and development centers for logo series, rope series, and transfer printing series, as well as professional sample centers. We closely grasp international fashion trends, combine customer brand positioning, and comprehensively consider factors such as styling, color, material, durability, environmental protection, and cost from concept development to product realization, ensuring that their concepts are integrated into the creative process and final products.

Our Results

19+

Industry experience

30+

Expert Team

600+

Global Clients

98%

Satisfaction

Cooperate

Grow together, progress continuously

Honour

Respect others, and you respect yourself

Open

Open collaboration, bold breakthrough

Energetic

Beyond innovation, exploring the future

Deluxe

Elevation through resonance

Development History

SINCE 2007

2022

CHOED is committed to becoming a benchmark enterprise in the auxiliary materials industry and the enterprise with the highest employee happiness index.

2021

Amid the ongoing pandemic, Taicang Huamao and Nantong Daxin have become shareholders of the company, while adjusting their internal organizational structure. They are confident in their future development and aim to better meet customer needs.

2020

Continuously participating in exhibitions during the epidemic and strengthening team cohesion building.

2019

Expand overseas markets and establish strategic partnership shared offices in Hanoi, Vietnam and Hong Kong.

2018

Continuously participating in exhibitions to better expand overseas markets, establishing an office in Dhaka, Bangladesh, and expanding the Shanghai company in the same year.

2017

The core development mission is proposed for the first time: to concentrate and gather the power of auxiliary materials, empower customers to enhance brand value.

2016

deeply expanding into the Guangdong and Pearl River Delta markets, and choosing to establish Guangdong Chaoyida Clothing Accessories Co., Ltd. in Humen to deeply cultivate Guangdong resources.

2015

Continuously participating in the exhibition, the company has put forward its vision for the first time: to create the most standardized and flexible auxiliary material enterprise in the industry.

2014

Continuously participating in the exhibition, the company has put forward its vision for the first time: to create the most standardized and flexible auxiliary material enterprise in the industry.

2013

Continued participation, Shanghai Chaoyi and Yuanqin offices merged and moved into L'Oreal Business Center.

2012

Continuously participate in the exhibition and establish a branch factory (Kunshan Huamei) in Zhouzhuang, Suzhou, specializing in the production of transfer printing, woven labels and other label products.

2011

Continuously participating in exhibitions and receiving more orders, we have established a factory in Dongguan (Dongguan Yiqing).

2010

Continued participation, positive orders, and the establishment of an office (Shanghai Yuanqin) on the east side of the sixth floor of Shanghai World Trade Center.

2009

Continuously participating in the exhibition, Guangdong factory expands production, mainly producing PVC, TPU, leather, embroidery, screen printing, handicrafts and other raw materials and processes combined to produce various decorative labels and develop bags, handbags, belts, buckles and other products.

2008

I participated in the Intertextile exhibition for the first time in October, and the exhibition applied Olympic opening ideas, which had a good effect and won important customers from the company.